Portfolio

Before. After. Revenue.

Three real transformations. Messy expertise turned into polished products that sell while their owners sleep.

01
Creator Starter System · $697

The Burnout Coach Who Couldn't Package Her Own Advice

A licensed therapist turned burnout coach had 7 years of frameworks she gave away for free in DMs. No product. No funnel. No passive income. Just a calendar full of 1:1 calls at a rate she'd been too afraid to raise.

Before
Sarah M.
Wellness
"Helping you feel better"
Helvetica — Generic
📄 Free PDF checklist (no opt-in)
📱 Instagram bio: "DM me for free consult"
💰 $0 passive revenue
  • No defined brand voice or visual identity
  • Generic wellness color palette — blends into the noise
  • Lead magnet buried on a Linktree with 12 other links
  • Expertise locked inside 1:1 calls only
  • No email list. Zero owned audience.
→
After
Boundless
Reclaim Your Energy
"The system for high-achievers who forgot how to rest"
Syne + DM Sans — Distinctive
📘 "The Burnout Audit" — $27 ebook
🎯 7-day email sequence (847 subs in 30 days)
💰 $1,840 passive in month one
  • Bold, dark brand identity that stands out in wellness space
  • Clear niche: high-achievers, not "everyone who's tired"
  • Single focused opt-in. One job: capture the email.
  • Expertise packaged as a $27 entry product + $297 upsell
  • Email list bootstrapped to 847 in 30 days
$1,840 Passive revenue, month 1
847 Email subscribers
3 weeks Build time
02
Authority Funnel Build · $3,500

The Business Consultant With a $5K Service and a $5 Presence

12 years of consulting for Fortune 500 clients. Referrals only. No website, no content, no positioning. When the referral pipeline dried up, he had nothing to show prospects — and no way to charge what his expertise was worth.

Before
Marcus J.
Consulting
"Strategic business solutions"
Times New Roman — 2005
🌐 Wix site — last updated 2021
📞 "Call me for a quote"
💰 Revenue stalled at $8K/mo
  • Generic consulting brand — could be anyone
  • No content, no proof, no owned audience
  • Impossible to charge premium without social proof
  • Single revenue stream: project-based work only
  • Zero digital products or lead magnets
→
After
Meridian
Scale Without the Chaos
"For operators ready to grow past $3M without breaking their team"
Cabinet Grotesk + Instrument Serif
📗 "Operator's Playbook" — $97 flagship guide
🚀 Sales page + email funnel
💰 $18K in first 60 days
  • Sharp niche: operators at the $1M–$3M inflection point
  • $97 flagship guide + $2,400 group program upsell
  • Sales page built to convert cold traffic
  • Content system: 3 post formats, done weekly
  • Pipeline rebuilt from scratch — no more referral dependency
$18K Revenue in 60 days
2.3× Monthly revenue increase
5 weeks Build time
03
Monthly Content Retainer · $2,000/mo

The Fitness Creator Who Was Working Hard for $800 a Month

50K Instagram followers. Posts every day. Gets the DMs, gets the comments, gets the love. But her Beacons store had three templates that barely covered her phone bill. Content volume wasn't the problem — content strategy was.

Before
@FitWithKyla
"Fitness, mindset & recipes ✨"
Whatever Instagram suggests
🛍️ 3 templates on Beacons: $7, $7, $14
📸 Posts daily. No strategy.
💰 $800/mo from 50K followers
  • No brand — pink aesthetic that matches 10,000 other accounts
  • Products priced to make no money ($7 templates)
  • Content creates engagement, not customers
  • No funnel — followers can't become buyers easily
  • No email list (one algorithm change = nothing)
→
After
Kyla Strong
Train Like You Mean It
"12-week programs for women who are done starting over"
Syne Bold + DM Sans
💪 12-Week Program — $197
🎯 Content converts to email list daily
💰 $6,200/mo (7.7× increase)
  • Distinct brand identity — stands out in crowded fitness space
  • $197 flagship program (vs $7 templates)
  • Every post drives to email opt-in or product page
  • Monthly retainer: graphics, hooks, captions — all handled
  • 3,400 email subscribers in 4 months
$6,200/mo Monthly revenue
7.7× Revenue increase
3,400 Email subscribers

Your story is next.

Every one of these started with expertise and zero packaging. Same as you, probably.

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